Piss poor advertising

A while ago I saw posters for a new anti-wrinkle cream in Myer. The posters didn't exactly get the expected reaction from me - it was all I could do to not burst out laughing.

This is it...
It's for an "instant Botox" cream called Freeze Frame. Supposedly it "freezes" wrinkles, so that they appear minimised. One article I saw (on tv) claimed that you could see the effects instantly, and another that I read (product reviews found on the interwebs) says that it needs to be used for a month before you get the best results.

What a load of shit. I don't care whether the product works or not, or whether any of the conflicting info out there is right, it's the poster that really gets me. It's not quite as clear in this small pic, but in a headshot poster that is 3 feet high you can see it quite clearly - her "wrinkles" are drawn on, or emphasised with makeup. It's reeeeeaally obvious on the crows feet - they are just drawn on with brown eyebrow pencil.

Really, if you are going to try to sell me a product with before and after shots, don't insult my intelligence by trying to pull the wool over my eyes with makeup or photoshop. I'm just not that stupid, and advertisers shouldn't assume that anyone else is either.